Managing Your Band – Sixth Edition

Artist Management: The Ultimate Responsibility

Series: Book
Publisher: Hal Leonard
Format: Softcover
Authors: Stephen Marcone, David Philp

Making it in music has never been easy, but today it's harder than ever before. The digital age has dawned and, with it, the music biz has wholly merged with the entertainment industry. Up-and-comers are immediately faced with a dire choice: alter your art to appease the powers that be or learn to navigate the notoriously grimy underside of the most glamorous profession in the world. Whether you're a self-reliant DIY musician or an aspiring personal manager, Stephen Marcone and David Philp's Managing Your Band –čArtist Management: The Ultimate Responsibility can help you keep your shirt and maybe – just maybe – make a buck, all for less than the price of a decent dinner.

Now in its sixth edition, Managing Your Band has long since been the standard bearer for aspirants and hardened vets alike. From dive bars to festivals, from branding and merchandising to marketing and publicity, from publishing and licensing to rights and contracts, Marcone and Philp leave no stone unturned in this comprehensive guide to artist management. A lofty claim, eh? No need to take our word for it – luminaries in every corner of the industry are willing to testify.

To put it mildly, the book has a reputation with record labels. John Butler, Vice President of Promotion at Curb, believes that “Marcone and Philp take on our ever-changing business with a fresh and complete approach. The breadth of information here is as important to veterans as it is to the new entrepreneurs that will power the current and next versions of the music industry.” Paul Sinclair, the EVP of Digital Strategy & Innovation at Atlantic, attests that “the 6th edition of Managing Your Band provides an excellent blueprint to follow paths of flexibility and specificity toward a successful career in music. In this book, you find the framework. Implement it well and you have a better shot of finding success with your musical art.” Joe Riccitelli, the EVP/GM of RCA, considers the book “a must for new and established managers who may need a brush-up on topics they have forgotten,” as “Stephen's & David's vast experience pays off in the 6th edition.”

Hell, this is “the only book” music mogul Harvey Leeds “took to Israel to teach the Israelis about the international music and entertainment business!”

In the end, we think Doc McGhee, the man who whisked Bon Jovi and Motley Crue to superstardom, says it best: “I wish I had something like this when I was starting out!” What more can we say? Pick up the latest edition of Managing Your Band and chase that wild dream!

$34.95 (US)
Inventory #HL 00200476
ISBN: 9780965125079
UPC: 888680650773
Width: 8.5"
Length: 11.0"
304 pages

Endorsements

“The only book I took to Israel to teach the Israelis about the international music and entertainment business.” – Harvey Leeds, Owner, Headquarters Entertainment

“I wish I had something like this when I was starting out!” – Doc McGhee, CEO of McGhee Entertainment, Inc.

Managing Your Band is a terrific resource for any music business class focused on the role of managers. I've used this book in my Representing Talent class.” – John Simson, Executive in Residence and Program Director, Business & Entertainment, Kogod School of Business, American University

“Marcone and Philp take on our ever-changing business with a fresh and complete approach. The breadth of information here is as important to veterans as it is to the new entrepreneurs that will power the current and next versions of the music industry.” – John Butler, Vice President Promotion, Curb Records

“The 6th edition of Managing Your Band provides an excellent blueprint to follow paths of flexibility and specificity toward a successful career in music. In this book, you find the framework. Implement it well and you have a better shot of finding success with your musical art.” – Paul Sinclair, EVP, Digital Strategy & Innovation, Atlantic Records

“Stepehn's & David's vast experience pays off in the 6th edition. A must for new and established managers who may need a brush-up on topics they have forgotten.” – Joe Riccitelli, EVP/GM of RCA Records

“For budding managers, this step-by-step guide will help you grow from a gear-lugging friend into a professional manager whose chops are equal to those of the bands you manage.” – Michael Simon, President, Rumblefish

“I've been a repeat guest of the authors' Music Biz 101 & More radio program and have experienced firsthand their ability to expertly communicate about the business for both industry veterans and aspiring entrepreneurs. This guide is a great resource for current managers, future managers, and students of the industry.” –čJim Donio, President, Music Business Association

“A concise and thorough book that brings clarity to complex and ambiguous facets in the contemporary music business. A must-have for all of my students.” – Dr. Hal Weary, Lecturer in Music Business, Wayne State University

“Not only a great resource, but also a great text for teaching about the manager's role in securing success in this complicated business.” – Aaron Van Duyne, CPA/Business Manager

Managing Your Band is not a how-to manual but an honest, real-world take on how versatile a manager must be in today's fast-paced and ever-changing music landscape.” – Tom Hefter, Senior Marketing Services Specialist, National Tours, Ticketmaster

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